The first way through with we could develop and convey our message was through the text on the website that is meant to seem as if it was written by the school. It was evident that the tone, word choice, and topic of the school’s writing would have a huge impact on the way that site visitors both understood the film and perceived the school. So I was careful when writing to make sure I was conveying an elitist sense of professionalism and present information in a way that would certainly be distressing to hear as a student so that visitors could understand the pressure put on students by the school system represented by Stok High. 
The second way we thought we could develop our story at a greater level of detail was by presenting student life at Stok High. As a student, the person is involved in usually says a lot about them, so I thought it would be a really cool idea to make bios for the competitors so that viewers had the opportunity to get to know them at a “deeper” level; however, I stripped their bios from their humanity I only presenting statistics and a resume-style text. As awful as this may sound, it's often done an in the real world, it's been done to me; students are more than just a list of extracurriculars and numbers, but we're often reduced to that and I wanted to make sure I conveyed that in our website because it fits perfectly into our story. And making bios meant we could have some fun coming up with the clubs and activities that our characters would be involved in! Back when I introduce the characters I mention a lot of theoretical clubs I came up with while I was writing those bios, well I took to canvas.com and may designs for all of those clubs anymore, making obvious parities of real clubs and making up new clubs. This is also an incredible opportunity to include fun easter eggs for fellow High school students to find! Here are some of the logos I made:
I decided to make a page specifically for the by the Valedictory competition as I figured this would be a very big event in the school year, so the school would likely allocate entire page this beloved tradition; I would go one step further and argue that is clearly showing how glorified the idea of winning this competition is by having an entire page just for it. On the page, I included a description of all of the challenges found in the film and place the bios for all the characters. Inspired by my own school's TV program, I decided to include a "live steam" quote of the competition. I created a mock-up video on WeVideo that would give the impression of a live stream next to the announcement, The watch button would take site visitors to some sort of explanation of the film or maybe the actual film itself. The website has really come together, and I'm extremely proud of how it looks! I know that my familiarity with the software has been really helpful in increasing my productivity and the quality of the site, and I'm very glad that I got to utilize those skills for this project. I've been fixing and perfecting the site for a while now, I started the day I had the idea for the site’s concept and I'm going to continue to spend a little more time perfecting it, and developing it so that it presents itself as much more than just a façade for the fake school but rather as a valuable immersive, interactive, and creative marketing product.
Go Mighty Mantis Shrimp!
Signing off,
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