Distribution

Making a film is fun but it's pointless if nobody watches the film. If you have no audience you have no one to deliver your message to, so I wanted to take time to make this post to address potential distribution strategies for our short film.

The first and possibly the most obvious distribution method for our short film is our website. We

already have the infrastructure to promote our short film in the form of a website, viewing options could be easily added to the website enabling visitors to watch the short film on the films page and still retain the engaging and interactive experience of having an immersive site. One of the advantages of this potential distribution method is retaining the right to distribute the film and retain a lot of creative control over the distribution strategy. Nonetheless, there are great disadvantages to this strategy such as website traffic and convenience. It takes the average person about 12 seconds to decide whether they will remain on a website or whether the exit, it is unlikely that people would go out of their way to view the film by visiting the site.

The second and relatively easy distribution method is to release it to social media (like Instagram TV) and other video streaming platforms such as YouTube. Most of these platforms are extremely creator-friendly and make it easy to upload, view, and promote content. Content can be easily shared making distribution organic and requiring little effort of promotion (most sentences were this happened it is referred to as "going viral”) many short films have opted for this option and have found great success in doing so. By combining this method with the first method I mention and utilizing aggressive marketing techniques, we can successfully distribute our film to a wide variety of audiences. 


Of course, as Broward county students we have the ability to submit our short film to BECON TV,
which is a TV station owned and operated by Broward County Public schools. A short film could be aired on TV and thus reach the general public. Jake and I plan on pursuing this option soon. 

Likewise, there are many short film festivals in South Florida and virtual festivals given the current situation which we could submit our work to in the hopes that it is viewed by a larger audience. There are also numerous websites for short films that we can submit our work to. Unlike a movie, there is no need for a third person distributor to take over this task, as it is something that we can do ourselves especially with the knowledge we have gained from this course and our understanding of Gen Z media trends. 

Excited to show you the final product!

Signing off,